A digital sign is a display device which is used as an in-store or outdoor sign to present constantly changing, computer generated, full motion video, photo-realistic graphics, text, and animation. It is a dynamic venue as opposed to static billboards and posters.
Today's digital communication methods open up vast opportunities that are making a major impact on how, where, who and when we communicate to out customers and partners. Why does this matter? Dynamicaly relating and managing your marketing and public messages greatly improves your effectiveness.
Digital signage converges the power of IT networks, video and multimedia into a more efficient and effective way to communicate by presenting the right information at the best time to a target audience
Applications
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Retail
The retail impact of a Digital Signage Network is sensational - reinforcing brand identity, motivating customers, and moving products more quickly and efficiently than ever before. Airports
The increasing need to be on time and on target is driving advertisers and merchandisers to search for new retail opportunities to enhance their existing marketing plans and revenue stream. |
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Entertainment Venues
Cinemas and casinos can especially benefit by creating an instant interest in messages by using motion to:
- Highlight features at concessions.
- Show scenes from upcoming attractions.
- Maintain attention by constantly changing the message. |
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Hospitality
Used in corporate lobbies and convention centers as a welcome messaging platform that can be personalized interfaced with real time information, magnetic or RFID badges etc. Installed hospitality applications range from simple general information casting to more complete and database driven solutions such as direction and way finding. |
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Malls
Make your message stand out from the crowd. Shoppers are bombarded by advertising from every angle, so how do you catch and keep their attention? Put your advertisers' message in motion and stop shoppers in their tracks with an exciting, new, attention-grabbing digital signage. |
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Banking Sector
With a tightly controlled interior environment rife with security and technology, and a line of people with nothing to do while waiting in line but to look around, banks offer a premioum environment for digital signage applications. Banks have a plenty of products and services that would probably be of benefit to their customers if only they knew about them. This is why retail banks are becoming one of the first venues to embrace digital signage. |
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Government & Public Services
With the Navori Tycoon Network being fully US Homeland Security compliant, Umbrella helps Governments and Public Services in keeping the general public informed and sustaining any existing security scenario enabling to immediately trigger alerts and evacuation guidance. Such instant override can be generated by various forms of interaction such as remote control or interfacing with third party systems (e.g. alarm systems). |
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Corporate Communications
Inform both your customers in the lobby as well as your employees in the cafeteria offering the latest corporate information. Far more efficient than an intranet/extranet solution because the information is imposed. Use Tycoon Network to empower your own Corporate Television Network in a scaleable and cost-efficient way. No strings attached and compatible with your familiar content creation tools: Tycoon Corporate TV networks plays back your generic PowerPoint files without the need to pass through complex content creation and/or conversion tools. Simply the most efficient way to get your point across. Combined with a flash type application that is database controlled, Tycoon can be your corporate way finding solution. |
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Education
Navori's Tycoon 3.03 network is a system of choice offering interactive, on-demand and personalized training scenarios. The ability to loop back data enables the central office to keep track of training schemes down to individual scores. This application can be phased with a retail application to organize personnel training to organize sessions in the personnel area as well as on the shop floor after closing. Tycoon Server 3.03 is used on as Campus TV solution in many Schools and Universities worldwide. |
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Transportation
Digital signage systems employed in airports, train stations and transportation ifrastructure are helping people make reservations, display schedules, branded advertising for on-site shops and more.
We can integrate your existing database systems into our digital signage solution and provide real-time information to your audience.
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